“But golf has seemed each year to have less to do with the inner life. “Look at the crowded links,”…“the lack o’ leisure, the hurried startin’ times, the ruination of the old clubs where ye could gather with your friends and enjoy some good conversation. Where's the evolution in all o’ that?” Where indeed? (Golf in the Kingdom)
Founded in 2020, SNDBAG draws its inspiration from aspects of old friends golfing together (late in the day) on a destination golf trip. The group is enjoying a high-end golf experience while celebrating comradery and history of their relationships with drinks, laugh, and good golf.
Our focus is on designing elegant, efficient, high quality travel equipment for passionate golfers. Our vision is to provide the dedicated golfer with a travel bag that removes the complexity of packing multiple bags for the golf travel experience. The SNDBAG allows the travel to pack golf clubs, shoes, golf balls, personal care, and all clothing, in one easy to maneuver travel golf bag.
The vision for design of the SNDBAG brand, website, promotional content, is to provide an image of golf history, friendship, parents with kids enjoying time together for a high end golfing experience.
SNDBAG is grounded in the language and rhythms of golf, by making it not about a round of golf but a commitment to friendship and happiness on the course. Golf is a passion, an obsession, a romance, a nice acquaintanceship with trees, sand and water (Bob Ryan) and SNDBAG enables that experience.
